Digital Marketing includes various paid and free marketing

Do you know the most effective marketing channels require least efforts?

In the era of digital revolution “Marketing” is most essential part of the business revenue generation. If you are offering top class services or product and potential buyers are looking for the same how will you connect with them? How will a buyer know about your services? No doubt you could be the best service providers, but how people know? Why should buyers come to you?

The answer is “Digital Marketing”. Every 2nd person carries a smartphone, laptop or desktop. You just need to catch them with the resources they have. For every secondary requirements people surf Internet. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

Do you know the most effective marketing channels require least efforts?

Digital Marketing includes various paid and free marketing. We will discuss both to choose the best option according to the nature of your business.

1. Social media marketing: Most of the businesses are moving towards social media to enhance their visibility globally. Social media is most trending marketing technique to get higher revenue. Reading or writing social media reviews and comments will influence the shopping behavior of 67% of consumers. The average internet user spends nearly two hours browsing social media networks daily. That is the right platform to target your customers.

Please refer the image below showing the number of social media users globally:

The top social media sites where businesses are trying to engage their customers.

2. Influencer marketing: Influencer campaigns have proven effective for over 80% of marketers who have tried them according to the eMarketer data. Marketers receive an average of $6.85 in earned media value for every $1 spent on influencer marketing according to the AdWeek data.

3. Web trafficking: Web traffic as the name suggest, we analyze visitor activity on our site by using various Web trafficking tools like Google Analytics, Google Webmaster. These traffic analysis tools help us to check the number of visitors on our site, how much time they are spending on which page. Which page needs to get improved and much more.

Top web analytics tools of 2016 according to the research:

Google Analytics

Bitly

Piwik

Open Web Analytics (OWA)

Clicky

4. Email marketing: 61% of marketers increasing their investment. No doubt email marketing is most promising approach to get more business because it helps you building better relationship with your customers. It takes less efforts and it is most effective according to the research. It gives you better ROI only when it created properly. I have already explained you email marketing in detail in my previous posts. Most popular tools for email marketing is MailChimp and Mailerlite according to me.

5. Content Marketing: Marketers who prioritize blogging are 13x more likely to realize a positive ROI. Content is king! Fresh, informative content always encourage audience to interact with your business. BuzzSumo is best content effectiveness tool to see whats trending.

6. Paid marketing: Major revenue generated by Google is through Google AdWords. To get Instant benefits, recommend you to go with paid marketing. Google AdWords offers Paid advertising, you create an ad campaign and optimize the campaign as per your business requirements like:

For product marketing or online branding you should go with display network to market your product. In display network Google promote your product in the form of image, flash, animation, banners with the partner sites.

To get potential buyers, according to specific search terms you should choose Search Network. This is the best option for lead generation. You can try LinkedIn or Twitter lead generation campaigns too according to your business requirements.

I prefer online shopping to save time and penny, E-learning to study, E-recharge for mobile, Paypal for online payment, Mobile apps for any requirement. Similarly, millions of people doing the same because of lack of time, busy routine, small amount of saving and a lot of reasons people go online to find the best option. You just need to understand the requirement. Digital Marketing is all about to provide people what they are looking for, to make them understand why should they choose any services or product. Digital marketing is very wast topic which cannot fit into a post, but this is just a quick glance.

Author : Aakshat Vaishnav
Owner and SEO & Digital Marketing Specialist at Digital Marketing Pretoria visit web at http://www.digitalmarketingpta.co.za